A tribute to the victims

National Holocaust Museum, Amsterdam (NL), 2024

The National Holocaust Museum tells the personal stories of Dutch Shoah victims in tribute to their lives. Meanwhile, it exposes the crimes of the Holocaust in an unvarnished, unfiltered way.


Photos: Mike Bink, Thijs Wolzak, National Holocaust Museum

Don’t forget us!

A folder contained the passport photos of three unknown Shoah victims. On it was a handwritten message: “Don’t forget us!” That plea served as a starting point for our work. How could we expose the Holocaust’s system of dehumanisation and rehumanise its victims? These questions guided us in creating a design for the permanent exhibition at the museum, housed in the former Reformed Teacher Training College and Hollandsche Schouwburg theatre.

Forget-me-nots

By telling and honouring victims’ personal stories, we restore their humanity: these were valuable individuals who were ostracised, dehumanised, and murdered. Nineteen uniquely designed display cases, known as “forget-me-nots”, are scattered through the museum, each shining a light on someone’s life. Each display contains a personal object, a photographic portrait, a brief text and an audio fragment and serves to colour in the picture of the life of someone killed in the Holocaust. This colouring-in also takes place in a literal sense, as the portraits gradually and subtly change from black-and-white to colour.

Chaja Borzykowski worked for a fabric wholesaler in Amsterdam. She is pictured with her boyfriend, Ap. When Chaja lost her job because of her Jewish background, her colleagues gave her this powder compact as a gift.

Thirteen-year-old Rosa Schlamowitz fled to the Netherlands without her parents in 1939. Rosa’s mother gave her this silver medallion to take with her.

Eighty years on, the National Holocaust Museum is doing what many Dutch failed to do just after the war: truly seeing the victims of the Holocaust, as human beings.”

Trouw – 5 March 2024

Unvarnished, unfiltered crimes

Meanwhile, the full extent of the outrages perpetrated by the Nazis is shown in raw, uncensored form. The “wallpaper of crimes” lists the laws and measures they enacted in order to carry out the Holocaust. The successive stages of discrimination are starkly visible: the victims are excluded, demeaned, robbed, and finally removed. The Nazis’ rules paper the walls of the galleries from floor to ceiling. The rooms are well lit so that every word is legible. The design emphasises the fact that the Holocaust was not a coincidence of anonymous crimes but a deliberate, systematic act of mass murder committed largely in broad daylight. Various interactive elements in the exhibition shed additional light on the Nazis’ system of exclusion, deception and murder.

The new National Holocaust Museum does everything right. […] It succeeds in telling a powerful story in a nuanced way.”

NRC – 8 March 2024

Glass teardrops

In the Hollandsche Schouwburg, glass “teardrops” commemorate the lives of more Holocaust victims. Each drop tells the story of someone who was imprisoned in the theatre during the period when it was used as a deportation site. Prisoners’ children were placed in the crèche across the street, next door to the former teachers’ college. By holding an audio device up to the drops, visitors can listen to prisoners’ eyewitness accounts. The audio fragments are based on personal letters, diary excerpts, and the occasional recorded testimony. Like the forget-me-nots, the teardrops restore the victims’ humanity. The goal is to show them as individuals and not merely as victims, curator Annemiek Gringold told The New York Times. “That’s the only way to do justice to someone’s memory. Otherwise someone is reduced to what the Nazis made them into. We don’t want that.”

“The exhibition is illuminated in a way that may not have been possible before: transparent, unambiguous, looking from a contemporary perspective. It is unforgettable – as it should be.”

Het Parool – 10 March 2024

Credits

Client
National Holocaust Museum

Architect
Office Winhov

Concept and exhibition design
Studio Louter

Graphic and exhibition design
Opera Amsterdam

Lighting design
Beersnielsen Lichtontwerpers

Audiovisual production and audio tour
Shosho

Museum interior and graphic production
Bruns

AV Hardware
Ata Tech

Press

AT5 — 11 April 2024
“Het Holocaustmuseum na een maand”

De Architect — 11 April 2024
“Uri Gulad: ‘In een project als dit zeg je niet: eerst de architectuur en dan de inhoud’”

Het Parool— 10 March 2024
“Opinie: ‘Ik bezocht het nieuwe Holocaustmuseum: onvergetelijk, en dat moet het ook zijn’”

AT5— 10 March 2024
“Het Nationaal Holocaustmuseum, over vervolging, vlucht en verzet”

De Volkskrant— 9 March 2024
“Noem hun namen”

NRC— 8 March 2024
“Alles klopt aan het nieuwe Nationaal Holocaust Museum”

Trouw— 5 March 2024
“Het nieuwe Nationaal Holocaust Museum wil ‘hermenselijken’”

The New York Times— 5 March 2024
“With a New Holocaust Museum, the Netherlands Faces Its Past”

De Volkskrant— 5 March 2024
“De tram die stopt, de tuin waar werd gespeeld: in het Nationaal Holocaust Museum is de geschiedenis voelbaar”

Het Parool— 2 March 2024
“Nationaal Holocaustmuseum in Amsterdam opent: ‘Wij geven deze mensen hun indentiteit terug door te vertellen wie ze waren’”

AT5— 15 February 2024
“Oorlogsgetuigenissen in glazen druppels in Hollandsche Schouwburg: ‘Heb m’n ouders nooit meer gezien’”

NRC — 27 August 2021
“Nieuw Nationaal Holocaustmuseum richt zich op hermenselijking van de slachtoffers”

Architectenweb — 27 August 2021
“Verbouwing historische panden tot Nationaal Holocaust Museum van start”

Trouw — 26 August 2021
“Bouw Nationaal Holocaustmuseum van start”

Het Parool — 26 August 2021
“Ontmenselijking’ zal centraal staan in Nationaal Holocaustmuseum”

Reformatorisch Dagblad — 26 August 2021
“Nationaal Holocaust Museum klaar voor verbouwing, opening in 2023”

Het Parool — 25 January 2021
“Kaarten met gegevens van Joodse Holocaustslachtoffers naar Amsterdam”

De Architect — 28 May 2020
“Vaste opstelling Nationaal Holocaust Museum”

The Guardian — 15 January 2020
“Emphasising the importance of democracy and universal human rights

Het Parool — 13 January 2020
“Een bijdrage leveren aan een vreedzaam Europa”