Philips Design Tour
Philips Museum, Eindhoven (NL), 2017
Philips Design does more than just make attractive products. Behind every design is a vision that provides a solution to an existing challenge.
Augmented Reality
For the Philips Museum, we developed the world's first AR tour using ARKit. On the Philips Design Tour, visitors encounter nine challenges and discover the visions behind nine iconic products. Thanks to Philips’ revolutionary technologies, the possibilities are endless.
The medium is the message
Travel back to 1958 and visit the Philips Pavilion at the World’s Fair, switch on the lights of the Eiffel Tower, and step into a world of Philips Design classics. Through AR, museumgoers discover the origins and versatility of Philips Design in a manner befitting this innovative department.
“Really interesting and fun to see for the innovativeness of the products and the view of the future. A lot of fun. Definitely do the iPad tour.”
Visitor, guest book — 2018
Photos: Christ Clijsen
Credits
Client
Philips MuseumContent Design
Studio LouterInteractive Media Production
Studio LouterAudio Production
VaVaVoom!
Awards
AVICOM F@IMP 2.0 2018
Silver | Innovative Application
Press
Museumcontact.nl — 4 June 2018
“Philips Design Tour valt in de prijzen”Frankwatching — 23 January 2018
“Augmented Reality als extra belevenis in het Philips Museum”Innovation Origins — 2 December 2017
“Philips Design Tour: een augmented reality tijdreis”Museumtijdschrift — November 2017
“Philips Museum lanceert augmented reality-tour”