It starts
with content

Creating unforgettable museum experiences begins with content. So first, we do in-depth subject research to gather all the facts.

What do you want to teach visitors? Facts are a crucial part of our design process. Without substance, there’s no story. Once we’ve got the relevant facts, we can start developing the accompanying meaning, the emotion, and the “how” of the visitor experience.

If your organisation lacks the capacity to carry out its own research, we can assist.

University-trained researchers

All our content designers are university graduates. They’re skilled at historical and scholarly research. They look at things with an analytical eye, are aware of current debates, and produce writing that reads easily.

With years of experience in exhibition design, we’ll work steadily towards the goal of exhibitable content, amassing research you can apply directly in the development of your visitor experience. We’ll deliver base content that’s accurate, relevant and coherent, and appropriate for use in your museum with the identified target.

Structured and collaborative

Content research can be used at every stage of a project. Our experienced project managers will work with you to determine what your project needs. Together we’ll draw up a research plan to establish the scope of the research.

Using the plan, we'll begin work on the research report, digging into the archives, literature and collections. We’ll create the report one step at a time, presenting elements of the research at intervals and evaluating their relevance with you.

During the research stage we like to work efficiently with people in your knowledge network. We might do this through input sessions, conversations with experts, peer reviews and final editing.

Research in practice


Collection research

The story of the Titanic is a tale of loss and grief, but also one of big dreams and ambitions. During the design process with Titanic Belfast we provided content advice, supplementary research, and assistance with object acquisition. Our efforts bore fruit: a private party loaned our client various objects, including Wallace Hartley’s iconic violin.

Validation and exhibitable content

Loevestein castle has borne witness to every key event in the history of the Netherlands. We conducted research to provide a basis for the castle’s exhibition concept. This resulted in an annotated report and a proposal for exhibitable content, which became part of the briefing for the exhibition’s designers.

A substantive foundation

Home to 14 cultural institutions, the Museum Quarter is the cultural heart of The Hague. To infuse the Museum Quarter brand with meaning, we developed a brand story with content pillars. It’s a substantive foundation that links the various cultural institutions with each other and the history of the area. The brand story served as the basis for an augmented-reality city walk.

Interested in learning more?

Do you need content research to help you craft a meaningful story? We'd be happy to tell you more about our research services.

Contact Sarah:
+31 (0)20 6702044
sarah@studiolouter.nl